How We Build Your SMALL BUSINESS Digital Marketing System

The first element of a solid digital marketing system for any small business is a well-mapped strategy.
A solid strategy brings better results in less time.

Web Magic Digital Marketing will work with you to craft a message that appeals to prospective customers. We will help you get the most for your digital marketing investment.

Elements of a Small Business Marketing System

Elements of a Small Business Marketing System

Who We Build Digital Marketing Systems For

Local Business Owners

Local Business Marketing System

Our ideal local business clients have 4-20 employees and the desire to grow and scale their business. Many have been disappointed with web designers and SEO “experts” they’ve hired in the past. From holistic medicine practitioners to residential service contractors, we make sure your marketing dollars bring the best possible return on investment.

Local Professionals

Small Business Marketing

Our ideal professional service clients usually work alone or with one or two assistants. They need to fill their capacity and even out the peaks and valleys that come with being self-employed. They know they need a solid website but don’t know where to start. From lawyers to accountants, we make sure your investment brings you the best possible return.

About Web Magic Digital Marketing

Web Magic Digital Marketing is a full-service marketing agency in Burnsville, Minnesota. Founder Carolyn Sampson spent more than 20 years as an employee in small marketing departments. Her roles included web design, content development, logo and marketing collateral design, social media, lead generation and analytics. In 2012, she put her branding and marketing skills to the ultimate test in her own start up sign company.

Carolyn left the sign business in 2016 and established Web Magic Digital Marketing to help other small business owners succeed in the constantly changing online marketing space. Today she leads a team of talented people in implementing a successful digital marketing strategy for small businesses with 1-100 employees.


The Strategy First Approach to Marketing

Marketing guru and small business coach John Jantsch, author of Duct Tape Marketing and five additional books, created the Strategy First marketing approach used by Web Magic Digital Marketing. As a certified Duct Tape Marketing Consultant agency, we have access to the tools and expertise provided by John and his network.

A successful marketing plan begins with assessing where you are today and where you want to be in the quarters and years to come. Whether you’re just getting started or have been in business for decades, Web Magic has a customized plan that will help you grow and scale to meet your goals.

SMALL BUSINESS Marketing Services

Marketing Systems

Implementing tactics without an overall plan is a colossal waste of resources.

Get started with a customized marketing strategy that fits your current business stage and budget.

We assess every aspect of your current marketing and sales processes before recommending the next steps.

You will always know where you are going and how much it will cost.

We’re so sure we can help grow your business, we offer a money-back guarantee! 

Web Design and SEO

Your digital marketing system begins with a secure and functional WordPress website that ranks in Google Search and Google Maps.

Our experienced team can make vast improvements in your online presence in a relatively short time.

This stage includes listing your business on all the high visibility business directories, social media platforms, and review sites.

We also set up a streamlined review management process to improve your visibility and reputation. 

Marketing Management

The lead generation stage kicks into high gear with robust content added to your website.

With strategically designed topic hubs on your blog, a few lead magnets, and an email marketing campaign strategy, your business can rank in the top 3 Google Search listings and stay there.

We know the secrets to make your pay-per-click advertising bring more qualified leads for your dollar.

Once everything is set up, we will teach you how to continue or you can retain us to do it for you.  

Digital Marketing Client Case Study


If you’ve been burned by web designers and SEO “experts” in the past, Web Magic Digital Marketing is here to rebuild your trust in our profession. Many of our current clients came to us in a moment of crisis.

  • Their website has been hacked and redirected to an unsavory page that now greets their customers;
  • Their part-time web designer has decided to go back to a full-time job and suddenly there’s no one to keep WordPress running;
  • An unscrupulous web designer has added plagiarized text and copyrighted photos to their site;
  • Their web designer charged thousands of dollars for an ineffective site that uses outdated technology or marketing tactics;
  • Their shady SEO “expert” used “black hat” methods that caused them to lose Google ranking rather than gain;
  • Their web designer left with the passwords for their site;
  • They accidentally messed up their own site and have no idea how to fix it or who to call.

Any of these scenarios can quickly become a nightmare that takes days or weeks of your valuable time. If any of these things has happened to you, don’t hesitate to call. We know how to fix things as quickly as possible and get your business back on track.

If you’re shopping for a reliable marketing partner and these things haven’t happened to you yet, you’ve come to the right place.

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