How TO rank in Google
Implementing tactics to rank in the top three of Google Search results takes ongoing effort. Over the past decade, the science and art of search engine optimization (SEO) has evolved rapidly. If your business has any competition at all, you will have to dedicate time every week to working on your digital marketing or hire someone to do it for you.
Once your website is complete, you can turn your attention to a long-term strategy for gaining and maintaining a high position on Google and other search engine results pages (SERP).
The best way to get traction in the search engines is making sure your business is listed correctly in the top business, review and industry directories. The listings provide backlinks to your website. We customize your listings according to your industry.
Requesting and responding to customer reviews is critical to getting your business ranked in Google.
WEB PAGE CONTENT AND BLOG ARTICLES
The next step to improving your Google ranking is to add a hub of interconnected blog posts that answer frequently asked questions about your product, service or industry.
The best content is articles, ebooks, or videos that provide value to potential customers. Usually, this means setting up a blog and posting content at least once a month, although once a week is better.
While this might seem daunting at first, the hard part is getting started.
- What should you write or talk about?
- How long should your videos or blog posts be?
- How do you know your posts will get traction?
- Where will you find time to work on your blog?
Web Magic Digital Marketing provides more than just a website design and best wishes for your future success. Our long-term goal is to stick around and help you make the most of your investment with a digital marketing strategy.
Fortunately, there are many resources to guide us. It won’t be easy to break through the sheer volume of information on the Internet, but it’s not impossible either.
Depending on the industry, your competitors are probably not blogging well, if at all. If not, your efforts are more likely to increase your web traffic right away. On the other hand, if a competitor’s blog is already well established, you can still make inroads with engaging, original content.
Posting text or video content is the center of an online presence multiplied by social media activity, online reviews, and accurate listings on core business sites such as Google Business, Bing, and Yelp.
While online advertising should produce immediate results, a blogging strategy will produce slow but steady growth in traffic and leads over months and years. However, consistent social media activity can take less time than you might think by using proven tools and strategies.
You’ve waited long enough to start generating leads with a focused online content strategy.
Take our free Marketing Assessment to find out what you are doing well and where you need help.